Dovetail Email Marketing
About This Project
The Dovetail email marketing strategy was developed as a lead generation tool for the cross-promo company’s brand partners. The weekly “Happier Hour” concept, in conjunction with monthly Cross-Merch messages, engaged leading brands in the wine and food industries.
Responsible for:
Brand voice and messaging development
Holistic content strategy development and direction
Content writing
Content editing
Email design (using the MailChimp platform)
Email deployment
