Sarah Koci Scheilz | Dovetail Email Marketing
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Dovetail Email Marketing

About This Project

The Dovetail email marketing strategy was developed as a lead generation tool for the cross-promo company’s brand partners. The weekly “Happier Hour” concept, in conjunction with monthly Cross-Merch messages, engaged leading brands in the wine and food industries.


Responsible for:

Brand voice and messaging development
Holistic content strategy development and direction
Content writing
Content editing
Email design (using the MailChimp platform)
Email deployment

Email Marketing